We are finally coming down from the excitement of our first locally based workshop of 2013 and wanted to share a little recap. Last Friday, the Vertical Measures team produced a content marketing workshop for 90 business owners, marketing executives, and other business professionals from around the Phoenix, Arizona area. Arnie Kuenn, our very own President here at VM, educated the room on the importance of content marketing in today’s business world and how to implement these new strategies in order to gain business online.
As I sat in the back of the room, I saw people fervidly scribbling down notes, statistics, and strategies. What was so exciting about this event was the fact that for a lot of attendees, the phrase “content marketing” was relatively or completely new to them. They were used to implementing traditional marketing methods in the past, and only now have been considering moving their efforts to the digital realm.
